Who we are
Ancestral skincare reimagined.
As someone who got tired of seeing ash equated with lack, I decided to transform that story.
Because in my community, dryness isn’t just about skin; it’s what happens when the world tries to strip away your shine, your humor, your heritage.
So I created Don’t B. Ashy, a body butter that isn’t just skincare; it’s a comeback story in a jar.
I’ve been through the ash, the kind life leaves behind after fire, and still, I chose to shine.
I built this brand to help people remember their own light, to turn what was once a punchline into power and pride.
This isn’t lotion.
It’s legacy.
It’s laughter.
It’s love on the skin.
I help people remember their Shine because we’ve always had it.
Our Philosophy
Skincare as heritage + humor + dignity.
Rooted in Southern Black traditions of care + shine.
“Staying moisturized is staying worthy.”
Our Process
Handmade in small batches.
Shea butter + nourishing oils.
Blending ancestral care with everyday luxury.
Our Promise
Long-lasting hydration for dry, ashy skin.
Black-owned, culturally rooted, and unapologetically luxurious.
Body butter that won’t quit.